Wet n Wild New Packaging & Formula 2015

Wet N Wild New Formula and Packaging

Wet N Wild New 2015

Wet N Wild just launched a newly reformulated and newly packages version of most of their 99 cent products! They are supposed to launch in FEBRUARY, but I found them at my local Walgreen’s already! (So you might not be able to find them yet!) It’s a weird floor stand in the middle of the beauty department, but I’ve also seen photos on Instagram of it being a small display with just the eyeliners and nail polishes.

From what I remember in the display, they redid their 99 cent eyeliners, the nail polishes, and then lipsticks. NouveauCheap has a post with what shades are new and what shades of the old line that are being discontinued.  They are also adding some items or reformulating some from the Fergie line, but none of that stuff has really ever caught my eye.

The new formulation of the lipstick is AMAZING! It’s probably the best reformulation I’ve seen from Wet n Wild, ever. They go on much smoother and with much more color payoff, and so far have worn pretty well. I can’t compare them to the matte ones, because those are so different they are in a whole different world. But I can say that they stay much longer than the old formula, and might have just overtaken the elf Mineral Lipsticks as my favorite drugstore creamsheen.

I’ve done my nails a few times with the new formula for the nail polish, and I’ve got to say I’m not as impressed. They are now SUPER thick. I am going to go back and pick up a few more to see if it’s just the bottle I have or not, but it’s hard to apply and takes forever to dry because of how thick and goopy it is. They color payoff is amazing, and I honestly probably could have gotten away with just one coat. (Which would dramatically decrease the amount of time I have to sit here watching House on Netflix waiting for my nails to dry.) The shade I have is 487E Grape Minds Think Alike and it’s a really pretty berry-purple. The matte top coat isn’t the MOST amazing matte out there, but it certainly beats all the ones I’ve tried from the drugstore so far!


Have you picked anything up from Wet N Wild New 2015’s line? How do you like the lipsticks now?



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